ACTS OF THE ATHLETES
Sports Agency
Acts of the Athletes (AoA) is a faith-based NIL sports agency. We provide comprehensive representation and guidance to college athletes navigating the Name, Image, and Likeness landscape. While rooted in Christian principles, we welcome athletes and their families of all faiths and backgrounds as members of our family.
ABOUT US
MISSION
Our mission is to empower athletes to make informed decisions, uphold and reflect their values, and maximize their opportunities both in and out of their sport. To support our athletes and their families we will partner with them to tithe, donate, or contribute 10% of our revenues to a church, charity, or organization.
SERVICES
AOA STRATEGY
There is an untapped market for faith-based representation, as many athletes seek to align their personal and professional decisions with their religious beliefs. AoA differentiates itself by offering a unique blend of business expertise and spiritual support. AoA leverages targeted outreach to athletics departments, NIL Collectives, and collegiate athlete relationships to partner with athletes. AoA partners with Christian influencers and leverages a robust online presence to reach athletes. AoA owns a podcast network to interview athletes to tell their stories and promote athletes as people and players.
NIL MARKET ANALYSIS
When NIL compensation became legal for college athletes, the collegiate athletics landscape changed. There is a significant demand for specialized representation among college athletes. With the potential for increased revenue streams through sponsorships, endorsements, and media appearances, athletes require expert and personalized guidance to navigate this ever-evolving landscape successfully.
TEAM
Our team consists of experienced professionals with backgrounds in sports media, sales, marketing, branding, finance, and Christian ministry.